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LEVI'S SEX 520

A Levi's Condom Packaging To Protect People and Prevent HIV / AIDS

Majority Say Condoms Are Very Effective At Preventing HIV, But Many Do Not Use Them Regularly

1982 Levi Strauss & Co. responds to the growing AIDS crisis

  • Worldwide HIV/AIDS Workplace Policy

  • Reimbursement of HIV and AIDS testing, treatment, and care services, where the services are not adequately provided by current LS&Co. insurance benefits or government programs.

  •  HIV/AIDS in the workplace education

  • Global World AIDS Day engagement activities

  • Progress monitoring of key HIV and AIDS workplace parameters (knowledge, access, non-discrimination,  anti-stigma, confidentiality, workplace support, manager support)

What Levi's Cares Now

Levi's Support

According to the statistics, people think condom is effective to protect sex related illnesses, but they don’t often use them. If condom can be carried easily in jeans’ pockets, people will remember to use it whenever they need. Given that Levi’s is devoted to AIDS crisis, there are some approaches that can help their brand image and sell their products more effectively.

Current Condom Market

  • Buy one condom, get discount on clothing

  • Label changes to condom, selling one jeans and donating one dollars for HIV / AIDS charities or organizations

  • Promote their brand image

  • To help and avoid HIV / AIDS

  • Get more revenues by those plans

  • Create new market

Goals

  • Easy to open

  • Convenient to put in small pocket

  • Cool Accessory

  • Buy one Jeans get one packaging

The shape of condom packaging is inspired by rivets on the Levi’s jeans. Condom is put in the middle, when users have to use condom, they can just open it by slide. After that, they can just use this packaging to put on genitals directly, and then pull out. Additionally, the red ribbon is not only a band to tie on the jeans but also represents the sign of  HIV / AIDS.

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