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GoPro Hero X
Telescope Design for GoPro to discover the universe and new market
GoPro Revenue is still growing, but price is getting lower than before. How to help GoPro to increase a new hero for new market?
SPACE ADVENTURE
WATER PROTECTION
OCEAN PERSERVATION
TELESCOPE
Discover the world, space, this earth, and new creatures
PHONE CASE
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Targeting phone accessory market
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Design water protection lens or case
OCEAN CLEANER
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Clean ocean
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Save marine lives
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Protect our planet
TELESCOPE : HERO X
Solar Panel
and Battery
Touch Screen
Camera Lens
Telescope Lens
Setting
ON/OFF
Focus Length
See Here
" X ", means the universe. This telescope is designed for GoPro to either discover a whole new world adventure or create a new market to increase revenues.
This is a portable telescope, which can let people observe starry sky wherever they want. people are able to discover sky and capture the scene they like or record a video by camera lens.
Therefore, here is a new hero for GoPro to go to another new market area and increase new adventure in the future.
DISCOVER A NEW WORLD: SPACE ADVENTURE
NOW: GoPro users like to discover the world or go to adventure to see this planet through GoPro camera.
FUTURE: People can discover not only this planet but also other planets in the space.
DEVELOP A NEW CASE:
PHONE WATER PROTECTION CASE
NOW: GoPro has advantages on doing water protection for their cameras.
FUTURE: Nowaday, People use smart phone efficiently and easily to take picture instead of camera. GoPro can take their strength to phone case market, which is absolutely a popular market for people.
SAVE OCEAN AND MARINE CREATURES: OCEAN PRESERVATION
As we know, GoPro founder started creating first product for water protection because he needed a camera to capture himself surfing. Now, most of users are interested in ocean sports. Therefore, clean ocean will be more important to GoPro and their costumers. GoPro does care ocean preservation so much that they now support OPS to save marine lives.
Brand Vision: Be a Hero
Market Opportunity: Find a Hero
Product Opportunity: New Hero
DESIGN DEVELOPMENT
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