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GoPro Hero X

Telescope Design for GoPro to discover the universe and new market

GoPro Revenue is still growing, but price is getting lower than before. How to help GoPro to increase a new hero for new market?

SPACE ADVENTURE

WATER PROTECTION

OCEAN PERSERVATION

TELESCOPE

Discover the world, space, this earth, and new creatures

PHONE CASE

  • Targeting phone accessory market

  • Design water protection lens or case

OCEAN CLEANER

  • Clean ocean

  • Save marine lives

  • Protect our planet

TELESCOPE : HERO X

Solar Panel

and Battery

Touch Screen

Camera Lens

Telescope Lens

Setting

ON/OFF

Focus Length

See Here

" X ", means the universe. This telescope is designed for GoPro to either discover a whole new world adventure or create a new market to increase revenues.

This is a portable telescope, which can let people observe starry sky wherever they want. people are able to discover sky and capture the scene they like or record a video by camera lens.

 

Therefore, here is a new hero for GoPro to go to another new market area and increase new adventure in the future.

DISCOVER A NEW WORLD: SPACE ADVENTURE

NOW: GoPro users like to discover the world or go to adventure to see this planet through GoPro camera.

 

FUTURE: People can discover not only this planet but also other planets in the space.

DEVELOP A NEW CASE:

PHONE WATER PROTECTION CASE

NOW: GoPro has advantages on doing water protection for their cameras.

 

FUTURE: Nowaday, People use smart phone efficiently and easily to take picture instead of camera. GoPro can take their strength to phone case market, which is absolutely a popular market for people.

SAVE OCEAN AND MARINE CREATURES: OCEAN PRESERVATION

As we know, GoPro founder started creating first product for water protection because he needed a camera to capture himself surfing. Now, most of users are interested in ocean sports. Therefore, clean ocean will be more important to GoPro and their costumers. GoPro does care ocean preservation so much that they now support OPS to save marine lives.

Brand Vision: Be a Hero

Market Opportunity: Find a Hero

Product Opportunity: New Hero

DESIGN DEVELOPMENT

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