DYSON MOSKILLER LAMP
A Portable Mosquito Killing Lighting Device for African to Brighten Their Life and Save Their Lives
Dyson have produced lighting already, but just two styles. Given that the concept from Dyson is to improve and invent the new product for helping people’s life, Africa is the best targeting market for them to improve African’s lifestyle and it’s also the one that haven’t been developed by Dyson in the world. Therefore, brighting the life and environment is necessary for Africa because there are lots of accidents happened by lack of lighting.
What Dyson Does Now
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Market : China/ USA/ Europe/ Japan
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Products: Vacuum/ Air Treatment/ Lighting (just started)
What Dyson Can Do Next
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Market: Africa
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Products: Lighting device for street or carry-on
Goals
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Increase a new market
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Improve African’s lifestyle
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Solve the problem about lack of light
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Get more revenues
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Concentrate on lighting market
Dyson have produced lighting devices already, but just one style. Given that the concept from Dyson is to improve and invent the new product for helping people’s life, Africa is the best targeting market for them to improve African’s lifestyle and it’s also the one that haven’t been developed by Dyson in the world. Therefore, brightening up the life and environment for African is necessary because there are lots of accidents happened by lack of lighting.
Lighting market share in Africa
Import of Lighting in South Africa from 2011-2014
Bulb
Street Lighting
Mosquito Killer Device
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Brighten Africa’s life
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Reduce night accident
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decrease the rate of death by bugs
Goals
This is a multi-functional lighting device for African people. Given that there are many accidents happen in Africa, where there are lack of light at night on the street or in the country., this Dyson light device is designed to help those people and protect their lives to prevent accidents. The concept of Dyson brand is to help or improve people’s life and make the world better. On the basis of concept, this light can be carried to everywhere, and people can just put on the floor or table to become a lamp.
In addition, there are many disease issues in Africa, and most of diseases are caused by insects or bugs infection. Because of that, once people open the light by rotating it, it becomes a mosquito killer lamp, which can kill fly and mosquito to avoid diseases.